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brian rohde

Wealth management client uses ChatGPT to write and design his own website

The finished goldcoastcapm.com homepage: a navy and gold Gold Coast Capital Management site with the headline "Independent Advice. Lower Fees. Trusted Long-Term Guidance," a Chicago skyline photo, and a row of figures reading 20 years experience, CFA charterholder, 100% client retention since founding, and a 0.50% advisory fee.

The site was originally scoped for Squarespace, but Squarespace is not AI native: no true agentic coding capability, and his designs would have had to change to fit the platform. The new site is Astro with Keystatic CMS on top, built to a style guide and component system that stays pixel-perfect to his designs. Reviews ran through Pastel, which sped up collecting his detailed feedback and feeding it back into the agentic coding loop: faster triage, faster resolution, more fixes fully autonomous. goldcoastcapm.com